Hair gel manufacturers Wella have voiced their gratitude to ITV presenter Andy Townsend for seeing the company through a tough 18 months.
The male grooming industry has been hit hard by the current economic downturn with many top names reporting worrying losses.
However, figures published this morning by Wella, who produce popular hair adhesive Shock Waves, reported a steady growth in revenue, which they attribute to slick-haired ITV goon Townsend.
“We can’t thank Andy enough,” a spokesman told City A.M. “His dedication to coating his hair in a greasy layer of our product has kept us afloat. We’re all very grateful to him because it’s fairly clear his hair would look exactly the same without the gel.”